MANIFEST
We don’t just watch where we’re going; we watch where we’ve been.
Born from raw childhood confidence, the unbothered kid rocking oversized shades and painted cheeks; SOM is built for those who define their own direction. In street culture and on the board, life isn’t about picking a single side. It’s about your stance. Regular or switch, forward or backward, locked in or stepping out.
For as long as I can remember, fashion has been my language. Even as a child, when my mother picked out my clothes, I insisted on having my say. To me, clothing was never just fabric; it was an stance.
Fast forward to today, and I kept running into the same frustration: the endless hunt for the perfect t-shirt. Flimsy fabrics, awkward sleeve lengths, collars that lose their shape. If it doesn't exist, you build it.